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The Future of Pharma Marketing One to Five Years Out
With the monumental shifts in healthcare and the pharmaceutical industry expected to come from Washington, D.C., PM360 asked 10 industry professionals—all experts in their field—to weigh in with their...
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Using Chat Fiction to Tell Pharma Narratives
The texts appear on my phone as fast as I can tap. “Where did you get this dog?” Julia asks. “Her eyes are so humanlike.” Julia’s mom is quick to reassure her. She found her behind the house in the...
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Will the Success of Specialty Brands Thwart Further Innovation?
Over the past 20 years, well over half (58%) of the New Active Substances (NASs) that have successfully been introduced within the U.S. pharmaceutical market have been specialist driven. And...
View ArticleProperly Running Rep Advisory Councils
Last week when I was taking my daughter to her friend’s house, I used an app to help me navigate the fastest route. As we stopped at the intersection, I was served an ad for a donut shop and as I...
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Two Key Questions About Social Media in 2020
PM360 asked social media experts how the channel will change in the new year and which platforms offer the most promise, or more specifically: What will be the biggest change to social media marketing...
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Two Key Questions About Point of Care in 2020
PM360 asked experts in the point of care space what the future of this industry holds and which areas of point of care deliver the biggest impact, more specifically: What is the future of point of care...
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Bots, Impersonators, and Account Takeovers, Oh My! Protecting Your Brand on...
Anyone who has paid attention to politics in the past few years has seen the impact that bot attacks and the spread of misinformation can have on a candidate’s campaign. But these kinds of attacks are...
View ArticleHow to Optimize Patient Enrollment and Recruitment
Patient engagement for clinical trials has come a long way from the days of using single-tactic campaigns for recruitment. Researchers, more specifically site coordinators, are being heard rather than...
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